Let Us Show You How to Build Bigger and Better
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Our monthly advice will help you break through any glass ceiling in your business, shifting you into a growth mindset
Here at Maclean Advisory, we have worked with thousands of businesses who are looking to grow. Sometimes, this means sorting out your accounts and expenses. Other times, it can be about defining clear, achievable goals.
Our Advisory services cover a range of topics that suit every business. There is no course, no agenda. Every business is different, so after an initial consultation at the start of your journey, we will tailor our advice to your unique circumstances. This way, every call will deliver change the way you need it.
What Topics Do We Cover?
Define which direction your business is going
Learn how to find and retain your most valuable assets; your people
Growing revenue is crucial for business development and directly drives your success
Find the opportunity to get your brand out to the right customers at the right time
The money you spend should always have a benefit, so regular reviews help you spend with the most impact
Shield your business from common risks, and limit your exposure where possible
Work out where you stand in the market, so you can operate in the places your competitors are not
How to build your reputation and make your customers raving fans
Read More About Each Topic in the Tabs Below
Establishing Clear Goals
Why is this important?
Setting business goals is of utmost importance for any business owner. Goals provide a clear direction and purpose, serving as a roadmap for success. They act as a guiding force that helps business owners prioritise their efforts and make informed decisions. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals allows owners to track progress, evaluate performance, and identify areas for improvement.
With SMART goals in place, you can evaluate every action you take against the goals you have set.
How do we implement this with you?
We help you define and set your SMART goals according to your priorities. If your focus is on growth, we help you define clear, measurable growth targets. Once these are defined, every action you take can be evaluated with the question ‘does this actioned work towards that goal?’
What should you expect?
We will work with you to define SMART goals with the following criteria:
Specific – The goal should be clear and unambiguous
Measurable – Success should be measured by hard data
Achievable – the goal should be realistic and attainable, even if it means hard work
Relevant – aligned with your overall objective and vision for your business
Time-Bound – there should be a clear deadline
| Common Question | Common Answers |
|---|---|
| What is your Goal? | I want to build my business to $10m Annual Revenue |
| How do you measure success? | Usually, I look at my bank statement |
| How do you hold yourself accountable? | I just always try to do my best |
Finding & Keeping Good People
Why is this important?
Our people are usually our single largest expense yet are our single greatest asset. Keeping our people happy and engaged at work is a complex matter but can mean the difference between an average company and a successful business.
According to Gallup, engaged employees are 17% more productive and demonstrate 21% higher profitability than disengaged employees. But beyond the numbers, we know the difference between someone who applies themselves consistently, and employee who does not.
We can help you find and retain the types of employees who drive your business towards growth and success.
How do we implement this with you?
We can help you review both your recruitment and retention strategies to ensure you hire the best candidates, while reducing your staff attrition rate. We break down the common focus areas that can help drive engagement and motivation.
What should you expect?
We can guide you through thought experiments and introspection that will help you see your company through your employee’s eyes. Seeing your workplace through the eyes of your employees will give you a greater understanding of how you can improve your staff performance, while saving recruitment and training costs over time.
| Common Question | Common Answers |
|---|---|
| Why do you think your employees work for you? | Because of the money and benefits I offer |
| Do you trust your team? | Yes, I think so. |
| How do you track your team’s performance? | If work is completed on time, without errors. |
Growing Your Revenue
Why is this important?
Growing revenue is crucial for business owners as it directly impacts the success and sustainability of their ventures. Firstly, increased revenue translates to enhanced financial stability and profitability.
Secondly, revenue growth enables owners to pursue business expansion and growth opportunities. It allows for hiring more employees, expanding operations, entering new markets, and developing new products or services.
Finally, growing revenue fosters innovation and adaptability. It encourages owners to continually improve and develop strategies, products, or services that meet evolving customer needs and outpace the competition.
How do we implement this with you?
We help you map out your existing sales processes. Often these have evolved over time on an ‘as-needed’ basis, and it is important to take the time to step back and review to see where things could be improved.
We can also work with you to identify new revenue streams. Businesses often have income avenues streams that share affinity with existing offerings. We regularly see businesses so focused on their primary revenue source, that they are leaving money on the table with supplementary products or service that are already within reach.
What should you expect?
For us at Maclean Advisory, data is our primary source of truth. We will work with you to understand exactly how your sales process works. After putting in the work with us, you will know exactly how long your sales cycle takes, how many touch points are required to close a deal, and what your KPIs are to help you tighten up your sales funnel.
| Common Question | Common Answers |
|---|---|
| Do you know what percentage of opportunities turn into sales? | Not off the top of my head. |
| How long does it take for you to close a deal with a new customer? | It depends on the customer. |
| How do you track your sales activity? | I focus on my existing customers, not sales. |
Marketing & Advertising
Why is this important?
You could have the best offering in the world, but what good is it if nobody has heard of it. The heart of good marketing is to reach the people who count. Our advice can help you identify new audiences, marketing channels, and messaging to help fill your sales funnel.
Existing customers are a valuable asset, so we can also assist you with remarketing techniques to identify, target and activate the needs of your existing customer base, with minimal expense.
How do we implement this with you?
We will help identifying trends in your market, analyse your current marketing strategies, and calculate your costs from opportunity, to closing the deal. We can also educate you on modern marketing platforms specific to your industry.
What should you expect?
We will take you through our process where we identify any issues in your marketing and advertising. Expect to take a hard look at your numbers and calculations to ensure that the marketing activity you run will yield a positive return on investment.
| Common Question | Common Answers |
|---|---|
| Are you prepared to lose money on the first sale? | No, I am not working for free. |
| How do you market to existing customers? | We sometimes call them for referrals. |
| Do you know how much it costs to acquire a new customer? | I have no idea, it is not something I have thought about before. |
Forensic Audit of Your Expenses
Why is this important?
When running a business, expenses build up over time. Over and over again, we see business owners who have never taken the time to step back and analyse every line item. Sometimes these are small subscriptions that were once useful, but now would be better spent elsewhere. Other times, these can be large overheads for assets that no longer work towards your business goal.
Being mindful of the cash leaving your business can save you tens of thousands each year; money that can be redirected towards your company’s growth.
How do we implement this with you?
Our accounts team will walk you through a series of questions that will challenge you to see your outgoings as problem solvers, rather than expenses. When seen through this lens, expenses that align with your business goals should continue, while those that do not should be cut.
What should you expect?
Expect a comprehensive analysis of your profit and loss statement against a comparison to industry standards. We take the time to identify any outlying expenses which may no longer contribute to your growth, reducing spend and therefore adding to your profitability.
Accounting and bookkeeping services are ongoing throughout your subscription.
| Common Question | Common Answers |
|---|---|
| Do you know what your biggest ‘bang for buck’ expenses are? | Wages are my biggest expense. |
| Have you ever compared your expenses to industry standards? | Only when talking to friends in my industry |
| Do you know how each of your expenses drive sales? | It is something I have not considered before. |
Protecting Your Business
Why is this important?
Building and running a business is already a high-risk venture, and there are always risks we cannot control. However, we can predict and mitigate common risks by implementing risk management strategies, you safeguard your business from potential threats that could disrupt operations, cause financial losses, reputational damage, or even lead to business closure.
Common risks such as financial instability, operational inefficiencies, legal non-compliance, cybersecurity breaches, or reputational damage can have severe consequences.
How do we implement this with you?
We will guide you through the range of risks that your company likely faces, from cyber attacks to litigation. We can also help prioritise your risk so you know which are most applicable to your business.
What should you expect?
During either a scoping session or regular fortnightly catchups, we will dive into your key risk areas across your systems, compliance, and strategy.
We will investigate your business structure to ensure that your personal assets are protected.
| Common Question | Common Answers |
|---|---|
| How is your business protected from litigation? | Is your business structured in a way that protects your personal assets? |
| What would you do in the event of a cyber-attack? | I do not know where I would start if that happened. |
| Is your business structured in a way that protects your personal assets? | It is something I have not considered before. |
Industry & Competitor Analysis
Why is this important?
Understanding their industry and competitors is crucial for a business owner to gain a competitive edge and drive success. Industry analysis provides valuable insights into market trends, customer behaviour, and emerging opportunities. It helps owners identify and adapt to industry-wide changes, anticipate customer needs, and stay ahead of the curve.
Competitor analysis, on the other hand, allows businesses to evaluate their competitors’ strategies, strengths, weaknesses, and market positioning. By understanding competitor offerings and performance, owners can differentiate their own products or services, identify gaps in the market, and develop effective marketing and pricing strategies.
How do we implement this with you?
We work with thousands of companies in Australia across a range of industries. This experience gives us invaluable insight into your target market and competition. We can help you identify market trends to explore new opportunities and continue to grow your business.
What should you expect?
We will dive into your specific industry to outline strengths, weaknesses, opportunities and threats. This will also help you build a competitor profile, so you know who you are competing with and what you are competing on.
| Common Question | Common Answers |
|---|---|
| When did you last review the competition? | I sometimes check their websites |
| What is your competition doing differently? | Some are cheaper but are of lower quality then us. |
| Why do your customers use you instead of the competition | Our quality of work and reputation. |
Protecting Your Business
Why is this important?
Acquiring new customers can often be among your largest expenses each year. Many businesses actively choose to lose money on the first sale to a new customer because they hope the customer will use their service again. Our aim is to remove the ‘hope’ by ensuring you provide the finest levels of customer service in your market.
How do we implement this with you?
We work with you to identify and analyse every customer touch point you have. With this knowledge, you will understand where you can lift your service levels to ensure that your customer experience is seamless each and every time.
What should you expect?
Our methods will show you your business from the perspective of your customers. We will transform your perception of your service levels from that of a business owner, to a customer. This will help you understand how to make your customers raving fans.
| Common Question | Common Answers |
|---|---|
| How do you know what your customers think about you? | We sometimes receive positive phone calls and emails. |
| Do you have reviews or testimonials for your business? | We have a few Google reviews. |
| What is your customer retention rate? | I am unsure. Customers seem to stick with us. |
Get in touch
Address
Level 2, 40 Ricketty St, Mascot NSW 2020
Phone
Opening Hours
Mon – Fri, 8:30am – 5:30pm EST
